Analyzing Geo-Business Data

A Hands-on Case Study in Spatial Analysis and Data Mining

Joseph K. Berry, University of Denver

Analyzing Geo-Business Data brings together underlying concepts of map analysis with concise examples and hands-on experience in analyzing geo-business data. The companion software provides practical experience with data analysis techniques within a case study format.

April, 2003

126 pages

8.5x11.0

73 illustrations

US$45.00

…this book crosses the chasm from simply mapping to map analysis

Book Organization

Analyzing Geo-Business Data is organized into eight topics and two appendices that lead the reader from an understanding of the fundamental nature of mapped data through a series of basic procedures used in deriving, analyzing and applying spatial information. A case study approach is used with each topic area describing the application of a set of related analysis techniques. The discussion is followed by a series of hands-on exercises providing practical experience in applying the techniques. The exercises include step-by-step instructions that are thoroughly annotated.

Companion Software

MapCalc software by Red Hen Systems is used for the hands-on exercises. A free evaluation version of MapCalc is included with this book. The software includes the basic set of data and operations needed to complete the hands-on exercises; the evaluation version expires after a two-week period. For more information on the full MapCalc Learner software ($21.95), visit…

www.redhensystems.com/mapcalc/

More Information and Ordering

BASIS Press
2000 South College Avenue, Suite 300
Fort Collins, Colorado, 80525, USA
Phone: 970-215-0825

For book inquires and ordering, please contact the following website (that also contains additional information on spatial data analysis and applications):

www.innovativegis.com/basis/

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Joseph K. Berry is principal of Berry and Associates // Spatial Information Systems, consultants and software developers in Geographic Information Systems (GIS) technology. He also serves as the Keck Scholar at the University of Denver. Dr Berry is the author of the “Beyond Mapping” column for GEOWorld and the popular books Beyond Mapping and Spatial Reasoning (John Wiley & Sons). He has been teaching courses in map analysis since 1977 and has presented hundreds of courses and workshops on the topic. April, 2003 126 pages 8.5x11.0 73 illustrations US$45.00

Analyzing Geo-Business Data brings together underlying concepts of map analysis with concise examples and hands-on experience in analyzing geo-business data. This book will help readers understand the nature of spatial data and the principles, procedures and considerations used in investigating spatial relationships. A case study for a project area is used to clearly illustrate the wealth of emerging analytical capabilities available to educators, researchers, consultants and business professionals. The author draws from over twenty-five years of teaching and practical experience in geographic information systems (GIS) technology to fill the book with numerous examples and hands-on exercises. The companion MapCalc Learner software data set provides practical experience in data analysis. Written in a concise and straightforward manner, this book is intended for business students and professionals alike—anyone who wants to take geo-business applications beyond maps to critical information for site-specific decisions.

1. Overview of the Case Study 1.1 Introduction 1.2 Mapping versus Analysis 1.3 Case Study 1.4 Exercises Viewing Full Color Figures Installing ArcExplorer Software Installing Surfer Software Installing MapCalc Software Installing SnagIt Software 2. Desktop Mapping. 2.1 Mapping Basics 2.2 Accessing/Displaying Map Data 2.3 Querying a Map 2.4 Vector Data Characteristics 2.5 Analyzing Vector Maps 2.6 Exercises Interacting with Vector Maps Vector-based Thematic Mapping Using Pseudo-Grids 3. Grid-Based Mapping 3.1 Raster Data Characteristics 3.2 Visualizing Grid-based Data 3.3 Normalizing/Exchanging Data 3.4 Grid Data Organization 3.5 Exercises Interacting with Grid Maps Grid-based Thematic Mapping Map Summary Statistics/Charts Map Normalization 4. Spatial Analysis 4.1 Classes of Analysis Operations 4.2 Creating Travel-Time Maps 4.3 Transferring Grid—Vector Data 4.4 Creating Visual Exposure Maps 4.5 Exercises Calculating Simple Proximity Creating Travel-Time Maps Transferring Maps Creating Visual Exposure Maps 5. Analyzing Location 5.1 Identifying Competition Zones 5.2 Characterizing Customer Loyalty 5.3 Connecting with Customers 5.4 Suitability Modeling 5.5 Exercises Competition Analysis Connecting With Customers Suitability Modeling

6. Surface Modeling 6.1 Identifying Customer Pockets 6.2 Point Samples to Map Surfaces 6.3 The Keystone Concept 6.4 IDW and Krig Techniques 6.5 Benchmarking Interpolation 6.6 Assessing Performance 6.6 Exercises Deriving Customer Density Identifying Customer Territories Creating Interpolated Surfaces Assessing Performance Using Surfer 7. Spatial Data Mining. 7.1 Characterizing Data Groups 7.2 Calculating Map Similarity 7.3 Identifying Data Zones 7.4 Mapping Data Clusters 7.5 Exporting Mapped Data 7.4 Exercises Characterizing Map Similarity Identifying Data Zones Mapping Data Clusters Exporting Data 8. Predictive Modeling 8.1 Examples of Predictive Modeling 8.2 Spatial Regression 8.3 Assessing Prediction Models 8.4 Stratifying Maps 8.5 Conclusion 8.6 Exercises Deriving a Dependent Map Scatter Plots of map Correlation Spatial Regression Evaluating Performance Appendix A. Quick Set of Exercises Appendix B. Creating Your Own Geo-Business Database